Furniture has launched a new segment in the premium office furniture – and expensive company in India to diversify its products to the cash-rich industry. Krishna Kumar Mangalam reports
The furniture industry in India is concentrated in the informal sector with 85% came from individuals, small and craft enterprises. One study estimates that the total size of the market crore at Rs 3500th Of this amount, the office furniture market in the accounts of the trade and service company activity crore of Rs 1.100 to 1.200, while office furniture high-end custom furniture designer million rupees market 400-500.
The liberalization of the federal guidelines for foreign direct investment in this sector a number of multinational and Indian players have established production facilities bigticket art OFTHE attempts State to take the IT, ITES and other service industries and manufacturing, office, and expects the service to its performance increase, even in times of economic downturn, such as India and China are the two largest economies in the world with its GDP growth of 7%. Some players, including multinational companies, Haworth, Herman Miller, Godrej & Boyce Manufacturing Co. Ltd., BP Ergo, Steelcase, Teknion, etc.
Since 2004, Wipro and began furnishing and the market for the production of seats, and in 2009 invested Rs 100 crore in the state of the art production facility in Waluj generation Aurangabad (Maharashtra). The distribution of the furniture is part of the Consumer Care and Lighting Waluj and try to reach customers online high-end personalized international modular office furniture.
“We are now very popular in the product and with these new facilities, we are at the end of high quality was concentrating modular furniture for the office, we are IT, ITES, telecommunications and business growth for our business segments.. Unlike to other players in this segment (which also exports to the U.S. and European markets) focus, we focus on the provision of international design products for our customers in the Indian market, “said Parag Kulkarni, vice president and head of Wipro’s Furniture .
Kulkarni said that its latest product lines with steel, aluminum and MDF (medium density fiberboard) with a powder coating technology from Germany and the nano-ceramic coating prevents the complete oxidation environment.
USP final signature product line designed starting Wipro “by Tim Wallace, a furniture designer in London, who spent two years in India’s stock market and end user interaction.
“The Indian market is very attractive and the people here are open to ideas from most executives have worked in the United States and European institutions, and are always willing to lend and to innovate in the product .. No. But in India, the design of office furniture is a history of a challenge to the climax is, the market is very dynamic and I have a very high proportion of recycled material with steel, aluminum and polymers as raw materials – and 30% recycled materials are online at all the furniture in India, specifically the banking market modular and can be opened, based panel or be configured to use a private car -.!. and can be easily replaced and reproduced in this category, and up-to respond flexibly to changing needs, “says Tim. A product of Royal College of Art has, Tim has designed furniture for almost 30 years, with customers throughout the United Kingdom, Europe and USA.
Related posts:
